TikTok is introducing a updated setting that allows them to lessen the quantity of AI-made videos appearing in their timelines. This step comes as the platform disclosed that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a widespread release. This development coincides with a increase in AI content, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing content creators on a competing service only show content made by AI. A considerable share of this output is classified as low-quality AI content, a phrase for inferior, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, including AI artwork to educational videos, and we aim to offer the community the ability to increase or decrease of that, according to their own choices,” said a platform representative.
Volume and Proportions
The platform disclosed that there are now 1.3 billion videos on its service tagged as made with AI. Collectively, in excess of 100 m pieces of content are uploaded to the app daily, making AI content a limited percentage of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the volume of artificial media they watch by using the “manage topic” feature in the app and choosing the AI content topic. Further subjects that currently be modified under the filter encompass current affairs, style, cosmetics, and dance.
Platform Guidelines
TikTok’s policies mandate users to label “realistic” artificially created content, and it bans dangerous deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its terms of service.
Furthermore, the app will from now on attach an “AI-made” tag to content made using its proprietary AI systems, or detected by an cross-platform project for identifying AI-generated material. This step is designed to stop users from trying to bypass the tagging system.
Responsible AI Funding
The company is furthermore introducing a $2 million awareness program for professionals and organizations to create educational content about ethical AI use. This program will benefit educational bodies specializing in teaching computer science.
Platform Protection
TikTok has defended its safety measures, during discussion over plans to lay off numerous content moderators in the United Kingdom. The company is expected to cut hundreds of positions in its trust and safety department in its British office, with trade unions and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive stated that people-led review would remain essential, but automated tools can safeguard staff by removing the most graphic content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in shocking and graphic content seen by content reviewers over the past year due to reliance on its automated systems.
It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
