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This Year's Top-Grossing Blockbusters Told Us to Consume the Wealthy Again. We Still Ignore the Message.

An age-old idea runs through many of 2025's blockbuster hits. This concept which extends far back to the days of silent film comedy. In James Gunn’s *Superman*, the antagonist is a envious, ruthless billionaire exploiting his immense fortune to defame Earth's greatest hero while manipulating world events to enrich himself. In *Jurassic World: Rebirth*, the villain is a privileged biotech mogul investing vast sums to trap the heroes into a monster-filled death trap for his own profit. In *Zootopia 2*, the villains are a dynasty of ultra-rich lynxes who stole a well-meaning mother's altruistic invention and framed her for murder, all for their dynasty's gain.

A Lineage of Film Wealth Disparity

In *The Running Man*, the antagonist embodies a affluent bad guy operating a TV network that makes millions by taking advantage of and killing people enduring abject destitution, while using deepfakes and a sophisticated propaganda machine to portray them as greedy, lazy, scary criminals. The Oz-based film *Wicked* doesn’t emphasize wealth disparity quite that directly, but its evil characters enjoy conspicuous opulence while preying upon and oppressing Oz's most vulnerable population, forcing them into unemployment and into cages or slavery. The box-office champion *Ne Zha 2*, the year's top film, pits the scrappy people of a struggling farm town against haughty aristocrats who inhabit opulent gold-and-jade palaces in the sky. Even, the lighthearted farcical update *The Naked Gun* centers on a billionaire's plan to trigger planetary doom — to make money, needless to say.

It is not inherently notable in a string of movies taking it as a given that rich people have disproportionate control, no morals or empathy, and a insatiable, privileged desire for greater riches. "Elites are the bad guys and scrappy underdogs are heroes" as a theme dates back to the birth of movies, with the Little Tramp's adventures setting his always poor beloved underdog against tycoons, industrialists, and clueless rich men. Starting with the Mickey Rooney/Judy Garland "Let’s put on a show" films of the 1930s to the 1980s dance movies that updated the exact same bit for the era of the greedy, harmful entrepreneurial bad guy, the complete chronicle of cinema is packed with "eat the rich" stories, which presume that wealth is incompatible with fundamental decency, and celebrate the neutralizing, defeat, and sometimes destruction of the rich and powerful.

The Outlet That Alters Little

Nevertheless, inexplicably, we never actually eating the rich. On each occasion elected officials respond to a tragic gun violence event by faulting violent video games, I sigh with frustration, because if people truly were that easily influenced — if regular exposure to an idea via media was enough to cause it to infiltrate the societal mindset — surely American society wouldn’t still idolize billionaires. And yet the daily reports demonstrates regularly that a frightening percentage of Americans instinctively associate wealth with competence and importance, even after one hundred years of the world's most beloved movies conveying a contradictory message.

If anything, it seems like the never-ending cycle of anti-wealth storylines in American cinema has created a safety outlet that impedes real-world action. Offered a steady diet of predominantly happily-ever-after stories where the everyman triumphs, while the billionaires are stripped of power and embarrassed, everyone can finish the film content about good conquering evil. These movies are like ethical parables, implying that society is just, and that resourceful individuals will weed out any malicious actors among the mostly industrious, moral, worthy wealthy who pulled themselves up through sheer effort.

An Angrier Tone in 2025

But while 2025's movies are not novel in that respect, they do follow some modern developments among class warfare stories: They’re getting more enraged, more pointed, more direct, and seemingly more violent. It is no longer satisfactory nowadays to see rich people gain some humility in empathy, like in 1941's *Sullivan's Travels*, or lose their money to the people they exploited, like in 1983's *Trading Places*. In 2025, avaricious, malicious wealthy people were eliminated by fantastical monsters (*Death of a Unicorn*) and consumed by a giant mutant dinosaur (*Jurassic World: Rebirth*). They were blown up on a alien world (*Mickey 17*) and shot in the face at close range on a broadcast (*The Running Man*). They were killed with a corkscrew (*Companion*) and bludgeoned by an up-and-coming rival (*Him*).

"Very few of 2025’s ultra-rich villains get the packed into a police car conclusion, perhaps because it’s become so apparent that the wealthy live by different standards, and are very likely to purchase their freedom."

The "behind bars" ending fails to deliver anymore. Rather, these villains are likely to perish at the final act of their movies, often in notably horrific, fitting ways.

Significant Outliers

There are exceptions, undoubtedly. Lex Luthor in *Superman* is simply disgraced, revealed, and dispatched to prison. Sinful schemer Julian Dillinger in *Tron: Ares* ends up confined to the computer world, teasing that he is being saved for a follow-up film. Korda in Wes Anderson's *The Phoenician Scheme* is stripped of all his money and is transformed as a person. The antagonist family members in *Zootopia 2* are revealed to be frauds and deceivers, but they don’t meet|avoid

Written by

Robin Allen

Eline de Vries is a seasoned journalist covering Dutch media and current affairs.

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